The Expert Interview: Prepare Like a Pro

As an expert in your field, you may be invited to participate in an expert interview to provide valuable insights and market intelligence to clients. This can be a great opportunity to share your knowledge and expertise, but it's important to be well prepared in order to make the most of the experience. Understanding the frameworks that may be used to guide the interview is an important part of this preparation.

Here are some common frameworks you may encounter during an expert interview:

Porter's 5-forces: This framework examines the intensity of competition in an industry, including the threat of new entrants, the threat of substitutes, the bargaining power of buyers, the bargaining power of suppliers, and the intensity of competitive rivalry. You may be asked to provide your perspective on how these forces are shaping the industry.

Value chain overview: This framework looks at the series of activities a company goes through to create a product or service. You may be asked to provide your perspective on the different stages of the value chain and how value is added at each stage.

SWOT analysis: This framework looks at an organization's strengths, weaknesses, opportunities, and threats. You may be asked to provide your perspective on the internal and external factors that may impact the industry or specific companies within the industry.

STEEP framework: This framework examines five macro-level factors that can impact the market: social, technological, economic, environmental, and political. You may be asked to provide your perspective on how these factors are shaping the industry and how they may impact future market trends.

Market conditions: You may be asked to provide your perspective on the current state of the market, including demand and supply dynamics, pricing, and costs.

Demand: You may be asked about the level of demand for different products or services within the industry and how it may be changing over time.

Pricing: You may be asked to provide your perspective on the competitive landscape and how pricing for different products or services compares.

Costs: You may be asked to provide your perspective on the costs associated with producing and distributing different products or services within the industry.

Channel checks: You may be asked about the distribution channels for different products or services within the industry and how effective they are.

In addition to these frameworks, there are also other tools and approaches that may be used to guide the expert interview. For example, you may be asked about key performance indicators (KPIs) that are relevant to the industry, or you may be asked to provide your perspective on the competitive landscape using tools like a competitive matrix or a market segmentation analysis.

By understanding the various frameworks and tools that may be used to guide the expert interview, you can better prepare for the types of questions you may be asked and provide more informed and insightful answers. This will not only help you make the most of the opportunity, but it will also demonstrate your expertise and knowledge to clients.

Overall, the expert interview is a great opportunity to share your knowledge and insights with clients. By understanding the frameworks and tools that may be used to guide the interview and being prepared to think on your feet, you can make the most of this opportunity and showcase your expertise.